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AT&T Texas PSAs Promote Hurricane Disaster Relief Assistance
Company Announces Matching Fund for American Red Cross Relief Efforts

Last update: 5:52 p.m. EDT Sept. 23, 2008
AUSTIN, Texas, Sept 23, 2008 /PRNewswire-FirstCall via COMTEX/ -- AT&T Texas announced today its plans to begin airing two new Public Service Announcements (PSA) statewide to promote the American Red Cross' Text2Help disaster relief initiative to benefit victims of Hurricane Ike.
AT&T will match dollar-for-dollar all Text2Help contributions to the American Red Cross up to $250,000. The AT&T PSAs -- a 30-second TV spot and a 60-second version for radio -- will begin airing statewide for approximately two weeks.
Don Cain, president of AT&T Texas, is featured in the new PSAs and invites the public to use a special American Red Cross text donation code from their cell phone to contribute to the American Red Cross.
"AT&T Texas worked hard to keep people connected when Ike battered the Texas coast, and we're just as committed now to assisting our neighbors in need," Cain said. "We encourage people across the state to join us in offering hope to our fellow Texans trying to recover their lives and their livelihoods from Ike's devastation."
"The American Red Cross has a long and distinguished history of helping victims recover from natural disasters," Cain added. "Far too many Texans still urgently need the American Red Cross' help, and the American Red Cross needs our help to ensure that their services reach those who need help now."
Those wishing to contribute to the American Red Cross may simply text the word GIVE to 24357 (2HELP) from their cell phone, a charge of five dollars will be billed to their next cell phone statement. Other ways to support the American Red Cross' disaster relief efforts may be found online at http://www.redcross.org. AT&T Texas will match donations up to $250,000.
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T 28.75, -0.46, -1.6%) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.
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Copyright (C) 2008 PR Newswire. All rights reserved

Willie Drye
for National Geographic News
September 15, 2008

Hurricane Ike will be entered into the record books for the severe damage it inflicted in and around Galveston, Texas, experts say.

"This one's going to be famous for a long time, if for no other reason than it hit Texas, which hadn't gotten a strike by a damaging hurricane in 25 years," said Jeff Masters, director of Weather Underground, a private commercial forecasting service.

Masters also noted that the cost of Ike's rampage along the Gulf Coast could reach U.S. $22 billion, which would make it the third costliest hurricane on record behind Hurricane Katrina in 2005 and Hurricane Andrew in 1992.

The center of Hurricane Ike made landfall around 3 a.m. EDT Saturday at Galveston. The storm's peak winds were clocked at 110 miles (177 kilometers) an hour, making it just short of a major Category 3 hurricane. (See photos of the hurricane's aftermath.)

But the storm's enormous size—nearly as large as the state of Texas—spread its destruction from eastern Louisiana to Texas



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